Our standards and believes:
Our Definition of Natural: We define natural as ingredients that are direct from nature, derived from
nature or made from a renewable resource found in nature and are free of the prohibited ingredients.When we choose to use a synthetic ingredient, we choose so based first on the safety of the ingredient
and second on the need for the ingredient, such as for preservation or an active ingredient such as
Retinol, Vitamin C, or Salicylic Acid. Our goal is to use as few safe synthetic ingredients as possible and
adjust our formulas when a suitable natural alternative becomes available.